A competitor analysis is an in-depth study of the online marketing efforts of your competitors. Understanding exactly what your competitors are doing online allows you to develop effective strategies to ensure that your website outperforms theirs.

Learning which techniques work for your competitors, and which are being overlooked or poorly implemented is a key step in developing an effective web marketing strategy. If you do not have accurate data about your competitors online marketing strategies and techniques, then it’s very difficult to know what is required to out-perform them. A common marketing approach in every industry is to find out what the best in the business are doing and then try to do it better than them.

Webryze takes a systematic, step by step approach to our competitor analysis services. Our steps include the following:

• Define your specific industry, scope and nature of your industry

• Learn who your main online competitors are

• Determine who your target market is and what benefits they expect

• Identify what the key success factors are for an online business to be successful in your industry

• Analyze each of your online competitor against each of the key success factors to learn their major strengths and weaknesses

• Develop strategies to out-perform your competitors.

Our extensive experience in internet marketing allows us to analyze and identify all of the key areas responsible for the performance of your competitors’ websites. These key areas include:

• Search Engine Optimization: How well do your competitors rank in organic search engine results? Which techniques were used and how successful were they?

• Pay Per Click Advertising: Do your competitors' strategies include paid search engine marketing? What keywords are they bidding on in paid search campaigns and how much traffic are they receiving through these channels? What are the strengths and weaknesses in their Pay Per Click strategy?

  Other marketing tactics: Are your competitors using other web marketing strategies such as social media marketing, email marketing online video or affiliate marketing? Which of these marketing methods have been effective for them?

• Website design, positioning, quality and usability: Are your competitors' websites attractive to search engines as well as their website visitors? Are they user-friendly and easy to navigate? How can you create a better online experience for the client than your competitors and ultimately out-perform them.

Contact webryze to speak with one of our web marketing strategists about our competitor analysis services.