The most important part of a search engine optimization campaign is the initial SEO website audit which is essentially a complete analysis of the company’s SEO strategy. An SEO website audit will help identify both on-site and off-site factors which contribute to your web site’s visibility and ranking in major search engines.

Webryze’s systematic SEO website audit provides you with a complete review and analysis of your website’s use of up to date search engine guidelines and techniques. By implementing the recommendations of our SEO website audit, your business will attain higher rankings in all major search engines.

Your SEO website audit will include:

• Competitive Analysis: We conduct a full analysis of your main competitors, their online marketing efforts, and their strengths and weaknesses

• Keyword Research: Examine which keywords your website is currently ranking for; identify the keywords your prospects are searching for online and recommend keywords and keyword phrases for your website and its pages; determine the competitiveness of each keyword

• Information Architecture: Analyze your website’s architecture and URL structure, navigation, links (broken links, internal and external linking strategies)

• Crawling & Indexing: Performing search engine simulations to determine how the major search engines interact with your website, what they are able to see and store in their databases and if any individual sections or pages are blocked through robot meta tags and/or robots.txt commands

• Server Response: Calibrate your server response rate settings to ensure that your website achieves an optimal crawl rate

• Site Speed: Check your website speeds in order to improve not only your search engine rankings but also your visitors overall experience

• HTML Coding: Check title tags and descriptions, meta data and other important HTML tags and attributes for their appropriate implementation

• Rich Snippets: Check if Rich Snippets are necessary and if so, in place correctly in order to allow search engines to present users with the most useful and informative search results

• Site Maps: Ensure the appropriate format, implementation and submission of site maps

• Content: Review the copy of your website's pages and identify if there is enough unique content on the website, if the text has the correct keyword density and if there are any duplicate content issues

• Usability & Conversions: Our website usability and conversions experts will review your site against a list of design and conversion criteria to ensure that your visitors can navigate your website easily and intuitively and find what they’re looking for.