Some organizations are resistant to changes in the online world. This resistance is futile in regards to search engine rankings, click through rates, and site traffic. Taking a stance where mobile users do not matter and do not need to be considered a major factor in a SEO strategy is a serious and costly mistake. 2015 is all about the mobile user and businesses delivering mobile friendly content. If you want your business to retain its rankings, and have yet to implement a mobile friendly designed website, now is the time to do so, before your competitors leave you far behind.
Increased Site Traffic from Mobile Users
Google has taken a stance to encourage websites to offer mobile friendly user experiences by labeling sites as “mobile friendly” within search results. Not having this designation will negatively impact your site traffic. Think about it from the mobile users’ perspective: They enter in a search term on their mobile device and Google supplies relevant results. Three out of the top ten search results have the “mobile friendly” label. As a mobile user, would you click on those other seven search results or only select from the three mobile friendly sites? The answer should be quite obvious.
Think about not having a mobile friendly website another way for a minute. Click through rates (CTRs) are vital to increased site traffic. If your site is not mobile friendly, CTRs are going to decline and so is your site traffic. Decreased site traffic means fewer conversions. Fewer conversions results in lower earnings. Reduced earnings equates to less profits for your business.
It is much better to invest the resources to make your website and content mobile friendly. Google even provides businesses an analysis tool they can use to test the mobile friendliness of their website and its content. Sites passing the test are automatically labeled “mobile friendly” within search results.
Achieve Higher Rankings with a Mobile Friendly Site Design
Google is taking steps to penalize websites that are not mobile user friendly. They are already labeling mobile friendly sites to encourage people to visit those sites over non-mobile friendly sites. Google seems to be hinting at further penalties as quoted in their announcement about the new mobile friendly labeling process: “We are also experimenting with using the mobile friendly criteria as a ranking signal.” If your site is not mobile friendly, this clearly implies lower search rankings for your website.
Mobile Users Increase Your Revenues
The incentives to convert your site content to mobile friendly designs are improved search rankings and higher click through rates. But, if this is still not enough to convince you now is the time to implement a mobile friendly strategy, the potential of lost revenues should be enough of a motivating factor to change. Being stubborn and refusing to adapt at a time when mobile device users have outpaced traditional desktop and laptop users performing searches is like pointing site links directly to your competitors’ websites. You are essentially telling your customers to obtain products and/or services from the competition, rather than you because you simply do not care enough about them or their site experiences.
Mobile users are tired of poor user experiences when using their mobile devices and businesses, who fail to recognize the necessity to change. People looking for your products and/or services are going to take the path that is the easiest to navigate. If it is not your website, then it will be your competitors. The end result: Those businesses without a mobile friendly site design are going to suffer great losses in 2015, not only by decreased rankings but also lost revenues.
Protect your rankings and your business by developing a mobile friendly SEO strategy in 2015. Your efforts will be rewarded by continued success for your business with improved search rankings, higher CTRs, and a growth in revenue.