SEO Case Study : 4imprint

The Business:, part of 4imprint Group, Plc is a publicly traded company which specializes in selling promotional products to businesses such as financial institutions, schools, non-profit organizations and small, medium or large business of all kinds.

The Challenge:

During it’s 50+ years in business, 4imprint has relied heavily on it’s catalog business model, which has brought it steady growth and enormous success. But as times changed, they saw the need to be online and take advantage of the growing number of businesses searching for the products and services they offer. Their US website was launched in 1996 and proved to be a highly successful e-commerce model which prompted the launch of the Canadian website, With the goal of dominating Canadian search engines, partnered with Webryze to establish an organic web presence across Canada.

The Solution:

Webryze developed a national strategy focused on high traffic keywords, which it pursued aggressively through content optimization and link building. The effort paid off quickly and within a few months, had experienced a huge increase in their organic rankings and traffic and continues to enjoy a positive ROI month after month.
As a direct result of it’s strategic partnership with Webryze, has established itself as the industry leader in Canada.

The Results:

  • Top 5 rankings for all their highest traffic keywords
  • 750% increase in overall website traffic in Canada.
  • 350% increase in organic traffic (12 months)

Sample Top Ranking Keywords:

  • Promotional items
  • Promotional items Canada
  • Promo items
  • Promotional products

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