SEO Case Study : Carpages


The Business:

Carpages features tens of thousands of used and new vehicles for sale throughout Canada, as well as other automotive content specifically produced for Canadian drivers.

The Challenge:

During it’s 6 years in business, Carpages has relied heavily on paid results through Google Adwords, which has brought it substantial success but at a hefty price. They had attempted SEO on and off with limited success over the years but understood the importance of ranking high organically as part of their strategy for long term growth. With this goal in mind, they hired Webryze to improve their organic ranking in one of their major cites as a test run, Calgary.

The Solution:

Webryze developed a strategy focused on the highest traffic keywords in Calgary, which it pursued aggressively through content optimization and link building. The effort paid off quickly and within a few months, Carpages had experienced a huge increase in their organic rankings and traffic for Calgary. After seeing these initial gains, Carpages increased their SEO budget to include three more major cites, Toronto, Vancouver and Ottawa, which have since produced high rankings and a positive ROI.
As a direct result of their strategic partnership with Webryze, Carpages is enjoying top 3 rankings for their highest traffic keywords in all four major cities.

The Results:

  • Top 3 rankings for all their highest traffic keywords
  • 30% increase in overall website traffic
  • 65% increase in organic traffic (6 months)
  • Increased dealer listings

Sample Top Ranking Keywords:

  • Used cars Toronto
  • Used cars Vancouver
  • Used cars Calgary
  • Used cars Ottawa

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