SEO Case Study : Dr. Carpet


The Business:

Dr. Carpet offers carpet stretching, patching, repair, installations, and low moisture carpet, area rug, and upholstery cleaning services in the Greater Toronto, Hamilton and Halton areas. Dr. Carpet is fully committed to providing expert advice in regards to carpet maintenance, care, and replacement. As a result, Dr. Carpet is the leading choice in the GTA for both commercial and residential customers.

The Challenge:

Dr. Carpet already had a strong client-base of residential and commercial customers from word of mouth referrals and traditional marketing methods. However, Dr. Carpet understood the importance online marketing could have for generating new leads and continued growth of their business. While they already had an existing website, it was not fully optimized, so they contacted the professionals at Webryze for assistance in achieving their online marketing goals.

The Solution:

Webryze met with Dr. Carpet to become more familiar about their products and services, as well as conducted a complete analysis of their existing website content. From the information obtained during the meeting and site analysis, Webryze developed a list of industry relevant keywords to use in new informative blog postings and articles. Using an aggressive marketing strategy, Webryze posted the content onsite, offsite, and updated article directories. Webryze also added links to Dr. Carpet’s social media sites on their home page to increase back links.

The Results:

Within the first three months after the updates were made, Dr. Carpet noticed their rankings with the major search engines had improved, and were obtaining top ranked page one results for many of the keywords. The improved rankings resulted in an increase in site traffic, social media site traffic, and service quote requests.

  • 450% increase in organic site traffic (12 months)
  • 275% increase in telephone inquiries and service quote requests
  • Top 5 Google rankings for all major non-branded keywords
  • 85% increase in relevant long tail keyword traffic

Sample Top Ranking Keywords:

  • Carpet repair in toronto
  • Carpet patching company in toronto
  • Toronto carpet stretching
  • Toronto carpet patching


This field is for validation purposes and should be left unchanged.