SEO Case Study : Fiesta4kids


The Business:

Fiesta4Kids specializes in organizing parties for children as well as a wide range of kids party rentals such as jumping inflatables, fun food machines, carnival games and party equipment.

The Challenge:

After two years in business, Fiesta4Kids was not ranking for any relevant keywords. It relied solely on paid results through Google Adwords, which only brought in a few sales each month. Because of Fiesta4kids’ financial situation, it needed a strategic marketing campaign that would generate quick initial revenue to sustain the company during the time required to optimize its competitive keywords.

The Solution:

Because of the client’s limited budget, Webryze selected highly relevant long-tail keywords that could achieve rankings more quickly to help establish early traction and revenue. The strategy paid off. In less than four months, Fiesta4Kids had experienced a positive return on their initial investment. After achieving #1 rankings for all of its initial keywords, Fiesta4kids doubled its SEO budget to target more popular industry terms which have since produced high rankings and a positive ROI.
As a direct result of Webryze’s efforts, Fiesta4Kids has grown from a fledgling company to a thriving business struggling to keep up with the demand for its products.

The Results:

  • 1100% increase in organic traffic (12 months)
  • 395% increase in monthly sales
  • 135% increase in online quote requests
  • #1 Google rankings for all their major non-branded keywords

Sample Top Ranking Keywords:

  • Toronto kids party rentals
  • Inflatable Bouncy Castle Rentals
  • Bouncy Castle Rentals
  • inflatable rentals Toronto

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