SEO Case Study :John Poulet


The Business:

John Poulet Cheque Writer Service is a Toronto based company founded in 1962 specializing in a wide range of financial industry equipment secure cheque writing & software solutions as well as paper processing equipment. John Poulet services clients across Canada with a presence in Toronto, Quebec and PEI.

The Challenge:

Having been in business for almost half a decade, John Poulet Cheque Writer Service has always relied on traditional forms of marketing, with a primary focus on strategic partnerships with other businesses and referrals. In recent years, they set up a website and began to establish an online presence but found that they did not rank well for any relevant keywords, and were receiving very little targeted traffic to their site. Over time, the website became dated and stopped functioning properly altogether.

The Solution:

Webryze began with a complete SEO audit which led to a full “seo-centric” website re-design along with the complete implementation of our proven SEO methodology. The SEO strategy focused on their most lucrative products and services. Within 6 months, John Poulet Cheque Writer Service had achieved hundreds of first-page rankings of which more than half occupy the #1 position.

The Results:

  • Highly efficient, user friendly website, with dynamic CMS
  • 995% increase in organic traffic (6 months)
  • 65% increase in time on site
  • Over 100 relevant short & long-tail keywords with page 1 Google rankings

Sample Top Ranking Keywords:

  • Financial industry equipment
  • Secure cheque printing
  • Secure cheque writing
  • Paper processing solutions
  • Secure cheque writing software

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