SEO Case Study : Love by Lynzie


The Business:

Love by Lynzie is a wedding and event planning service, serving the needs of people in the Greater Toronto Area, Muskoka, and Southern Ontario, as well as traveling to destinations outside of the GTA, with over 10 years of experience in the entertainment and event planning industry. Lynzie and her team of experts take care of all the details, planning, design, and flawless execution of original, modern, and trending weddings and events, customized to each of their customer’s specifications.

The Challenge:

Even though Love by Lynzie had built a reputable business from a wide range of clients and word of mouth referrals over the last decade, Lynzie wanted to be able to reach more clients through her website and make it easier for them to find her. Lynzie and her team contacted Webryze for assistance in achieving their goals.

The Solution:

The first thing experts at Webryze did was review Love by Lynzie’s existing site content to develop a list of essential keywords and key phrases. Webryze proposed adding links to social media sites on Lynzie’s home page, creating original content in the form of blogs and articles using the keyword data, and posting the content to key onsite and offsite locations, as well as updating relevant article directories for the wedding and event planning industry.

The Results:

Within the first six months after Webryze incorporated the changes on Love by Lynzie’s website, Lynzie experienced results like:

  • 200% increase in organic site traffic
  • 150% increase in telephone inquiries and consultation requests
  • Top 3 Google rankings for all major non-branded keywords
  • 70% increase in relevant long tail keyword traffic

Sample Top Ranking Keywords:

  • Wedding planner toronto
  • Toronto wedding planner
  • Toronto wedding planning company
  • Wedding planning company toronto


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