SEO Case Study : Thebestdefence


The Business:

Jeff Hershberg is a highly regarded criminal lawyer in Toronto specializing in defending the freedoms and liberties of those falsely or unfairly accused of crimes or individuals whose rights have been violated.

The Challenge:

As a veteran criminal defence lawyer at a top criminal law firm, Jeff Hershberg understood that his website didn’t do him any good if no one could find it. He understood the importance of being found online by individuals searching for the services he offers. The challenge was straightforward. Being in an extremely competitive industry in Canada’s largest city, the goal was to achieve top rankings for highly competitive, high traffic keywords within a reasonably short time-frame of under 6 months.

The Solution:

Webryze’s strategy was to go right after the highest traffic keywords in the Greater Toronto Area – which it pursued aggressively through content optimization and link building. The strategy paid off. In less than six months, Jeff Hershberg’s website was experiencing #1 rankings for his highest traffic keywords and top 5 rankings for the remaining with overall positive returns on investment. After achieving top rankings for his initial keywords, Jeff has expanded his keyword portfolio to target three more cities in the Greater Toronto Area for terms which have since produced high rankings and a positive ROI.

As a direct result of Webryze’s efforts, Jeff Hershberg has seen a substantial growth of his practice over the last 12 months through higher rankings and increased website traffic.

The Results:

  • 610% increase in organic traffic (12 months)
  • A 300% increase in telephone inquiries and requests for consultations
  • Top 5 Google rankings for all major non-branded keywords
  • 225% increase in relevant long tail keyword traffic

Sample Top Ranking Keywords:

  • Criminal lawyers Toronto
  • Toronto criminal lawyer
  • Criminal Lawyer Toronto
  • Criminal lawyers in Toronto

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