SEO Case Study :Webber Schroeder Goldstein Abergel


The Business:

Webber Schroeder Goldstein Abergel is the largest criminal defense firm in the nation’s capital consisting of the most experienced, high profile criminal defense lawyers available in Ottawa.

The Challenge:

Despite being Ottawa’s top criminal defense law firm and retaining most of their clients through word of mouth and referrals, WSGA Law had a strong desire to build an online presence and capitalize on the tremendous potential of search engine traffic. As soon as their website was launched, they contacted Webryze to begin an aggressive SEO campaign to get their website to the top of search engine results for their non-branded search terms.

The Solution:

Webryze’s strategy was to go directly after the most relevant and highest traffic keyword phrases across Ottawa, which was pursued aggressively through content optimization and link building. The strategy paid off quickly. In less than six months, WSGA Law’s website was experiencing top rankings for all their major non-branded keyword phrases.
As a direct result of Webryze’s efforts, WSGA Law is not only the top criminal law firm in Ottawa, but also the one with the strongest online presence.

The Results:

  • 250% increase in organic traffic (6 months)
  • A 125% increase in telephone inquiries and quote requests
  • Top Google rankings for all their major non-branded keyword phrases
  • 275% increase in relevant long tail keyword traffic

Sample Top Ranking Keywords:

  • criminal lawyer ottawa
  • ottawa criminal lawyer
  • ottawa criminal lawyers

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